Building and maintaining websites is one of the most important tasks you will face as Affiliate Marketer.
So, it is a good idea to develop and constantly enhance skills in this field.
The reason behind that narrows down to obtaining and keeping good search engine rankings for your website.
Not only should you aim to get your site on the first page in Google, Bing and Yahoo, but also secure your high ranking with them permanently.
This is achieved by constantly adding fresh content to your site.
If you stop adding new content – your ranking will get hurt.
But what tools to use for website design, creation and maintenance?
Can WordPress be used for that?
There are also certain SEO (Search Engine Optimization) rules to follow in order to get and stay more visible on internet.
It may sound like hair-raising, technically challenging task, which almost requires a university degree.
In fact it is not, thanks to modern technology.
Let’s take a closer look at Content Managing System called WordPress, and how it can help to simplify those tasks.
You would need to get familiar with moving files from your computer to a web server using File Transport Protocol client.
There are quite few technical details to take care of in order to put up and run a web site online.
However, all those things are automatically done behind the scene by Content Management Systems.
WordPress is the most popular CMS used by bloggers and affiliate marketers.
It helps you to concentrate on content, instead of fighting with technical issues.
Literally, with few clicks of your mouse, and half a minute time you could create an amazing framework for your website from free WordPress templates called themes.
The result of that “hard work” would be fully functional website with public access and basic functionality like comments engine.
It means that anyone could access it from any web browser by typing in the web address of your site.
The visitors can also leave comments on your site.
Not much of technical skills involved so far!
How about customizing the look of your website the way you like it.
Perhaps you need to have one or two side bars, one to three columns in the body, footer and header.
Perhaps an image for the header would work better than simple text.
All this customization and much more can be done using intuitive Graphic User Interface.
Again, no technical skills required.
All starts with selection of a theme, or layout template.
WordPress is an open source project, which means that any developer can get access to the source code and contribute.
As a result, there are lots of themes available for free.
Most probably you will find a theme in the free section, which would fulfill your web site design requirements.
There are also premium themes that are not free.
Those claim to be easier to customize, have better support, be more optimized, and most of the time they are responsive.
Responsiveness means that they automatically adjust the display format to a device your site visitor use; PC, tablet, mobile phone.
Some free themes have responsive behavior as well.
You need to read description to find what is offered with the theme.
My personal choice goes to eleven40 Pro Theme on Genesis Framework.
No specific reason why, it just most of the details came in one package.
Again, because WordPress is very popular open source tool, there are loads of add-ons available to you free of charge.
Plugins installation is pretty simple and intuitive process, which does not require specific technical skills.
Adding plugins could help enhance functionality and performance of your site, as well as considerably simplify its maintenance.
On the other hand, there are lots of awful designed and coded add-ons, which could harm your site.
It is wise to do some research before installing a plugin, to make sure that it was tested and has no bad reviews.
Most trustful sources for this kind of information are discussions in online forums and communities of internet marketers.
Those are users with real experience, who would tell you which plugin to use, and which to avoid.
Personally, I like very much community of Wealthy Affiliates.
As a member, I can do a quick search for desired keyword in all categories of discussions, trainings and posts.
If this does not deliver satisfactory answer, people are very helpful and friendly to answer your questions in forums or live chat.
The plugins could be added or removed at any time in WordPress.
No need to worry about them from the start.
Other thing to remember is that adding too many plugins could worsen site performance; decrease initial loading time or cause unpredictable conflicts.
Here are few plugins that I use.
All In One SEO Pack
Out-of-the-box SEO for your WordPress blog.
Basically, helps you to comply with some Search Engine Optimization techniques
Claims to be used by millions, and is quite possibly the best way in the world to protect your blog from comment and trackback spam.
It keeps your site protected from spam even while you sleep.
Google XML Sitemaps
This plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and Ask.com to better index your blog
WP Super Cache
Helps to speed up your page loading
Enhance text editing options
In this section I just want to mention that plug-ins could become a security breach for your website.
Having those inactive and outdated plug-ins on your site is asking for trouble, it could give a way for hackers to access and control your site.
Two things to remember in this respect:
-Update your plugins regularly
-Delete all unused plugins
I hope this information was helpful.
Please, leave your comments if you have something to share, or have any questions.